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SERIALIZATION – HOW AND WHY?

SAFETY AND PROTECTION
Serialization enables easy product authenticity verification. It reduces the possibility of product forgery and costs related to its recall. In addition, it provides options for informing the customers about these circumstances should they ever occur.
MARKETING
It offers the ability to provide customers with additional information on products. In essence, a brand-new marketing channel that is ideal for establishing loyalty programs and two-way communication with customers.
OPTIMIZATION
Product tracking all the way from manufacturing and distribution to its delivery to customers enables process optimization and advanced data-based analytics in real-time.

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INDUSTRIES

By assigning a unique code, chip or  other labels to a particular product packaging you can protect it to a higher degree from being counterfeited, create a new communication and marketing channel for customers, and improve production and distribution processes.

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We have been developing and implementing software solutions in practically all industry segments from the past 24 years. More than 600 employees in 14 companies, positioned in six countries of the region, make IN2 Group one of the leaders of the software industry in the region.

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